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"Above Media took on a special challenge when the agreed to design a website for Marin Baylands Advocates. As a non-profit, environmental organization overseen by a group of volunteers, we have little money and many disparate opinions about everything. Never-the-less, Above Media came up with an affordable website that fit our need perfectly..."
Jim Gonsman, Co-chair
Marin Baylands Advocates
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Branding & Corporate Identity Services
brand n. A trademark or distinctive name identifying a product or a manufacturer.
i·den·ti·ty n. The collective aspect of the set of characteristics by which a thing is definitively recognizable or known.
Branding… it's how your customers identify you from your competition. It's the images and sounds they see every time you represent yourself. Corporations are currently spending billions of dollars per year in the race to gain brand recognition.
A company's brand mark is the single most important visual statement it makes to the world. It is what distinguishes the leaders, from the followers. Above Media offers several brand-building services that will strengthen your face to the world and help increase your market share.
Logos
Above Media will perform a complete brand analysis. We will review every place your logo is represented (or should be) and what your competitors are doing to gain brand recognition. We will then either enhance your current strategy or at your request create a new logo and corporate identity strategy.
Corporate Identity
Above Media will use your new or existing logo and create a style-guide for all of your corporate collateral, marketing material and web site(s). This includes business cards, letterhead, PowerPoint templates, corporate literature, direct mail/email and anything else that is seen by employees or potential customers. Creating a solid corporate identity will bring consistency to your image, increase your brand recognition and reach, and ultimately get more market share through "brand loyalty".
Marketing Communications
Giving your customers a consistent, effective message in each piece of marketing collateral is essential. Above Media will do a complete analysis of all marketing literature, both on and offline, to determine consistency, messaging and effectiveness. We will work directly with your marketing team to create a targeted strategy or we can create one for you. The result: Clearer communication, targeted and consistent message, and more return on investment for all of your marketing campaigns.
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